JOIN OUR TEAM - BROKER LOGIN - FRANÇAIS set to take on Canadian big banks

Jul 9, 2014|Source: set to take on Canadian big banks

MONCTON, NB, July 8, 2014 /CNW/ - Canada's largest private sale franchise network,, is set to tackle another giant - Canada's big banks.

The company announced Tuesday that it will draw on its experience of disrupting the way real estate is bought and sold and seek for the brand to extend itself within the mortgage market.

...Banks are just too big to adapt quickly to the change that's developing in the market...

''We've done it before and we'll do it again'', says Ken LeBlanc, President and CEO. LeBlanc is excited and optimistic based on what he's witnessed so far. ''This is just another piece of the puzzle that aims to connect buyers and sellers with the most qualified experts who can help them unravel what can be most confusing in the real estate transaction,'' adds LeBlanc.

The newly formed joint venture, Mortgage, is operated by distinguished franchise owner (Franchisee of the year 2014) and veteran mortgage broker, Sarah Albert. The new brokerage will be optimized and supported by Mortgage Architects who already have a solid national presence with over 50 lenders in their network.

"We are excited that Mortgage has selected us as their strategic partners," said Albert Collu, President, Mortgage Architects. "Our vast experience supporting a large network of brokers will allow us to bring business efficiencies to the company. " says its mission remains consistent with how they've always worked - helping its customers make better and more informed choices when it comes to the biggest financial decision of their lives. is re-shaping how property is bought and sold in Canada, where an increasing number of buyers and sellers are now opting to engage private sale solutions rather than using traditional agents.

''Banks are just too big to adapt quickly to the change that's developing in the market - so we see this as a huge opportunity," said Sarah Albert. "We thrive on change because it supports what we already know; it's time that the interests of buyers and sellers are put first, not the interests of banks." has already helped change the way certain industry participants such as appraisers, real estate lawyers and real estate brokers are now interfacing and servicing customers through its program. The net result of this type of overhaul has been the creation of a real estate platform that costs ten times less than what Canadians would typically pay an agent for a similar service. Mortgage is engaging existing mortgage agents across the country that recognize the potential to leverage the Inc. network of over 100 franchisees from coast-to-coast who interact with tens of thousands of buyers and sellers every year.

"Partnering to move into the mortgage side of the real estate business is very much a natural evolution for us," says Walter Melanson, Director of Partnerships for "We're at the kitchen table with real estate decision makers daily who are looking for options. This move into mortgages fits perfectly with what we've already accomplished to date within the other key areas of the real estate ecosystem.''

"Mortgage brokers are leveling the playing field, and it wouldn't be a stretch to say that they'll soon have 50% market share in comparison to banks," Melanson continued. "Traditional systems need to be challenged in order to work for today's consumers who are, now more than ever, demanding flexibility and choice - be it in how they watch television, book vacations, or even set up their mortgage."

This article is for information purposes only. It is recommended that individuals consult with their Wealth Advisor before acting on any information contained in this article. We accept no liability whatsoever of any kind for any damages or losses incurred by you as a result of reliance upon or use of this publication in contravention of this notice.



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