Mortgage Architects announced today the launch of its latest advertising campaign featuring Mortgage Architects leaders and staff. “The campaign, ‘Get to know our people’ showcases the culture of our network. Our biggest asset is our people, said Karen Fogel, V.P. of Marketing for the Pacific Mortgage Group (Mortgage Architects and Radius Financial), there is no better way to communicate who we are as an organization then through those that shape it everyday. It’s a personal approach that matters so much in our industry.”
MA is the success it has become because of its people who collectively have built a brokerage that is recognized nationally for innovation and professionalism. Both success and people oriented, MA’s founders, leaders and staff have injected passion, hard work and a shared vision to build the successful and growing MA brand.
In addition to MA employees – MA brokers have been an integral part of the MA success story. Featured in previous campaigns – MA brokers have constant input into the brokerage and help to shape the network everyday.
The new campaign will launch in print and online and each month will feature a different MA representative at http://www.joinma.ca/ourpeople/.“Our campaign is fun and personal. We’ve taken the best features of social networks like LinkedIn and Facebook and infused it into our campaign idea to help the industry get to know us better and see what makes us tick” explains Karen Fogel.
“Our campaign is fun and personal. We’ve taken the best features of social networks like LinkedIn and Facebook and infused it into our campaign idea to help the industry get to know us better and see what makes us tick” explains Karen Fogel.
Mortgage Architects President Albert Collu will be first up in the campaign. Through a series of questions people can learn about Albert’s vision for the industry as well as his passions, hobbies and what makes motivates him. “I’ve often said that the true measure of a company is the quality of its people. We are absolutely delighted to share more about our people through this incredible campaign which will allow us to humanize MA more than conventional approaches.” Said Collu.